Cleveland Clinic Lerner Research Institute Communications Impact Report

Cover of annual report

Print, Information

Brief

Objective

The Cleveland Clinic Lerner Research Institute Communications team set out to create a report that highlighted the breadth and impact of its work and outcomes over the course of 2023.

Audience

Internal caregivers were the primary audience, but the report needed to be flexible enough to work for external or community stakeholder presentations.

Constraints

The primary intent was to be digital, but the team needed a report that was flexible enough to function across mediums, whether print, digital static document, or in-person presentation.

Solution

The final concept recognizes the constraints of the brief and presents a flexible design suitable for print, screen, or presentation. Each page functions as an individual layout that stands on its own but sequencing is considered to allow for full spreads as well.

Conference program mock laying flat

Data and numbers have been altered.

Process

With the Communications team, several concepts were explored ranging from nearly identical to existing internal documents to more radical and exploratory approaches.

initial concepts
initial concepts
initial concepts