Cleveland Clinic LRI Communications Impact Reports
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Brief
Objective
In 2023, Cleveland Clinic Lerner Research Institute’s Communications team set out to create a report that highlighted the breadth and impact of its work and outcomes over the course of the year. I was fortunate to partner with the team again in 2024, during which we produced a toolkit of presentation slides for various internal audiences as well as a high-level one-sheet for executives.
Audience
Internal caregivers were the primary audience, but the report needed to be flexible enough to work for external or community stakeholder presentations.
Constraints
The primary intent was to be digital, but the team needed a report that was flexible enough to function across mediums, whether print, digital static document, or in-person presentation.
Solution
The final concept recognizes the constraints of the brief and presents a flexible design suitable for print, screen, or presentation. Each page functions as an individual layout that stands on its own but sequencing is considered to allow for full spreads as well.
Data and numbers have been altered.
In 2024, this report was designed exclusively for internal presentation decks as well as a one-sheet overview.
In 2024, I was also approached by the Innovations team to design two microsites and a presentation to communicate their achievements.
Instead of creating one-off sites, I developed a series of template modules in the team’s Hubspot CRM which could be used in future projects with no coding experience. This approach maximized the amount of value I was able to deliver Cleveland Clinic during my time working with them.
Process
With the Communications team, several concepts were explored ranging from nearly identical to existing internal documents to more radical and exploratory approaches.
